Hopsonomy is an online craft beer training platform focused on building craft beer salesmanship skills. It’s perfect for everyone from individuals to enterprise, with content for anyone who sells beer at restaurants, breweries, bars, liquor stores, hotels, grocery stores, and distributors. We offer flexibility like monthly and annual subscriptions with discounts for groups as well as custom course development.

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Our Team

Matt Nelson, Founder & CEO

Matt Nelson is the founder and CEO of Hopsonomy, which is breaking ground as the first online craft beer training platform created especially for teams. With continuously updated content and an approachable learning experience, Hopsonomy helps anyone who sells craft beer build confidence talking about beer with their customers.

Matt is also the founder and CEO of Modern Training and Development, Inc., a company creating premium learning content and custom training programs for restaurants, retail, breweries, logistics, and more. Matt’s first craft beer was an Anchor Steam at a bowling alley in Omaha during a ska concert. The next most important beer was a Leffe Blond at a Belgian bar in West Africa, with new depths of complex yeast flavors. The third was an Odell 90 Shilling his first night after moving to Colorado. He’s learned to love all styles, but home base is a single hop pale ale.

Korey Rahrle, Content Director

Korey has been working in the beer business for as long as he’s been legally able to drink beer. Even before graduating college, he was known for showing up to house parties with a 6 pack of something special, rather than indulging in the mass produced beer that was readily available. As a Certified Cicerone, he’s taken it upon himself to not only learn more about the world of craft beer, but also share what he’s learned with others eager to learn.

For the past 10 years he’s worked for regional and nationally distributed breweries, as well as spending time as a consultant for businesses looking to improve their craft beer sales.

Korey enjoys any beer that’s right for the occasion. More often than not you’ll catch him drinking the classics. Most days that’s a piney west coast Pale Ale or IPA. If something light in body is in order, make it a Pilsner. Although harder to find, he’ll have a Flanders Red or Baltic Porter when it’s on the menu.

Angela Beemer, Director of Learning Design

From television to beer and everything in between, Angela’s passion is designing experiences that help people learn about what they love. She has dedicated the past ten years to developing and delivering effective and engaging sales and leadership training experiences for the television and broadcast industry. Angela has received several training industry awards including a silver Brandon C. Hall award for Best Sales Leadership Development Program as well as two gold Brandon C. Hall awards for Best Learning Program Supporting a Change Transformation Business Strategy and Best Use of Blended Learning.

Angela earned her Bachelor’s degree in Design, Marketing and Communications from Utah State University. On a warm evening, you will find her walking in Colorado’s natural beauty and looking at the stars with her telescope. When it’s time to head inside, she enjoys playing video and board games. 

While Angela usually drinks lighter beers with fruity notes like pale and amber ales, or hefeweizens, she also enjoys dark beer like a nitro Vanilla Porter. When it’s time for a gluten free treat she likes hard ciders and seltzers.