Pairing Beer with People
Everything you’ve learned about beer comes together in this course. Go beyond shortcuts to find the simple questions you can ask customers to pair them…
Course Category: Sales Skills
Customer Profiles
Identifying what type of customer is ordering a beer can help you make the right suggestion. Learn about the 4 customer profiles and how to…
Describing Beer
When people ask you to describe craft beer, what do you talk about? Appearance? Scent? Tastes? Taste? Sure, you can give out free samples and let people make up their…
Tasting Beer
Everyone knows how to drink craft beer, but not everyone knows how to taste beer. Yep, there is a difference. Tasting craft beer is all…
Starting Conversations About Beer
It’s time to take the next step in craft beer salesmanship! In this course you’ll learn the basics of getting the conversation started about good…
